Roy L. Wells II
Design Leader Who Builds Trust-Based Teams and Delivers Measurable Impact
I’m Roy, a UX & Product Design leader with over 15 years creating user-centered digital experiences and 5 years building high-performing teams. I specialize in servant leadership that empowers designers, establishes collaborative cultures, and drives measurable business outcomes. I’m comfortable both leading teams strategically and diving into hands-on design work when needed.
Most recently at Hilton, my team and I generated over $461M in quarterly incremental revenue through strategic experimentation across digital commerce and loyalty experiences. I scaled the team from 2 to 8 designers while achieving 100% retention over 4 years, a testament to the trust-based culture we built together.
I’m exploring design leadership opportunities where I can foster team growth, drive design excellence, and create scalable solutions with significant business impact.
Recent Impact
- $461M in quarterly incremental revenue through 280+ experiments over 2.5 years
- 100% team retention over 4 years as manager with consistently top engagement scores
- 150% Hilton Honors growth (90M → 226M+ members) through commerce and loyalty UX
- 8-person team scaled from 2 contractors across 6 digital products and 9 Agile product teams
- $67.6M Add-Ons revenue in 18 months from foundational MVP design and mentorship
Featured Case Studies
Leading Hilton’s UX Experimentation at Scale: $461M in Incremental Revenue
🔒 Leading AI Innovation Through Uncertainty
Let’s Work Together
Ready to discuss how I can contribute to your design team, whether building and leading teams or driving strategic hands-on design work? I’d love to hear about your challenges and explore how we can create exceptional user experiences together.